Why Experts Should Stop Waiting and Start Posting: Sarah’s Story
Sarah was like many experts—seasoned, smart, and rooted in traditional methods. Her cozy office was once full, her calendar packed with client meetings and in-person events. But when the pandemic arrived, everything changed. Her world went quiet… until she decided to try something completely new.
Her story isn’t just inspiring—it’s instructive. Whether you’re a business owner, consultant, coach, or organization trying to grow your reach, there are powerful takeaways here.
Lessons Every Expert or Business Can Learn from Sarah’s Journey
1. Traditional Expertise Needs a New Channel
Sarah didn’t lack knowledge—she lacked visibility. The digital space isn’t just for influencers; professionals like Sarah can thrive by simply showing up online.
2. One Small Action Can Create Major Shifts
Her 90-second video didn’t go viral, but it did connect. Sometimes, all it takes is one meaningful post to spark momentum.
3. Fear, Not Technology, Is the Real Barrier
Sarah thought she was behind on tech. In reality, her hesitation came from fear of trying something new. When she finally acted, results followed fast.
4. Consistency Beats Complexity
No fancy sales funnels. No paid ads. Just a consistent schedule of weekly videos—and that alone drove results.
Attitudes to Embrace (and Leave Behind)
Embrace:
- A willingness to learn by doing—even imperfectly.
- The idea that showing up is more powerful than showing off.
- A belief that your audience wants to hear from you online.
Avoid:
- The notion that digital marketing is only for big brands or tech-savvy people.
- Waiting for everything to go “back to normal.”
- Overthinking the perfect strategy before starting.
Action Tips to Implement Today
1. Start with One Topic You Know Cold
Pick a frequently asked question or a simple tip. Record a short video (60–90 seconds). Use your phone—no fancy setup needed.
2. Post It Where Your Audience Is
Facebook worked for Sarah. LinkedIn, Instagram, or even email might work for you. Choose one platform and post your video.
3. Commit to Weekly Sharing
One post isn’t magic—but consistency is. Block 30 minutes a week to create and schedule your content.
4. Engage with Every Comment or Message
Sarah responded to an unexpected message—and gained a new lead. Show up, follow up, and build relationships.
5. Track What Works (and Keep It Simple)
Watch which topics get the most engagement. No need for analytics dashboards—just keep a simple log of what gets responses.
You don’t need to be tech-savvy. You just need to be visible.
If Sarah could break through with a single post, so can you.
Ready to press record?
