How Lara Doubled Her Income by Rethinking Online Engagement
What Lara’s Journey Teaches Business Experts and Organizations
Lara’s story offers several key insights for anyone looking to grow their business or expertise in today’s digital world:
- Don’t Rely Solely on Traditional Channels
Lara’s coaching thrived on word-of-mouth and referrals—solid but vulnerable sources. Relying only on these limits growth and leaves you exposed during unexpected disruptions, like the COVID pandemic. - Leverage Your Existing Assets
Lara had built an email list over the years but hadn’t actively used it. This dormant asset became the lifeline that reignited her business. Your existing contacts and resources can be powerful when engaged properly. - Small, Simple Actions Can Spark Big Change
Instead of creating a massive new program, Lara sent a straightforward 3-video email series. Small, focused steps can generate momentum and lead to bigger opportunities. - Online Platforms Are Tools, Not Noise
Many business leaders ignore or distrust digital channels. Lara’s success came when she stopped seeing the internet as a distraction and started using it strategically to nurture relationships and attract clients.
The Attitude That Fuels Growth — and What to Avoid
Success often begins with how you approach challenges and opportunities. Lara’s experience highlights the importance of staying open and curious even when things feel overwhelming. Rather than feeling defeated by disruption or doubting the value of online marketing, she embraced learning something new and adapting her approach.
On the other hand, resisting change or dismissing digital tools as irrelevant can lead to stagnation or decline. It’s critical to recognize that evolving your approach is not a sign of failure but a necessary step toward resilience and expansion.
Actionable Tips to Implement Today
- Audit Your Current Assets: Identify underused resources such as email lists, social media followers, or past clients, and plan how to engage them regularly.
- Create Simple, Valuable Content: Start with small email series, videos, or blog posts that offer clear benefits and build trust with your audience.
- Automate Smartly: Use email automation to nurture leads consistently without overwhelming your schedule.
- Shift Your Perspective: Treat online platforms as essential tools for connection and growth, not distractions.
- Test and Adapt: Experiment with different content and approaches, then refine based on what resonates most with your audience.
